Digital Marketing
Hi, I’m Shaylja—a marketing specialist based in the Bay Area. I have a passion for combining creativity with data, using insights to drive smart marketing strategies and optimize campaigns. Whether it’s managing email marketing performance, analyzing trends, or crafting social media strategies, I’m all about making decisions that deliver results.
When I’m not immersed in the marketing world, you can usually find me cheering on my favorite basketball team, planning my next adventure, or on a never-ending hunt for the best tiramisu.
Performance & Data Analyzation
Social Media Management
Project Management
Copywriting & Proofreading
Experience
Pottery Barn
In my current role at Pottery Barn, I manage a dynamic email database using the Movable Ink platform. I track data performance, analyze email campaigns for optimization or expiration, and leverage insights to enhance engagement. Collaborating with a cross-functional team, I ensure that our campaigns are aligned with overall marketing goals and deliver impactful results.
Optimized email campaigns, leading to a 20% increase in click-through rates by analyzing performance metrics and refining content strategies.
Streamlined the email approval process, reducing deployment errors by 30% through cross-functional collaboration and quality control.
Center Centre
At Center Centre, I managed 8–10 weekly calendars via Notion, launched and produced content for the Center Centre YouTube channel, and utilized CoSchedule and ContentStudio for social media management. I also created weekly newsletters and crafted compelling copy to drive audience engagement.
Hosted and moderated 25+ events with 100-300+ attendees, ensuring seamless coordination and engagement for both B2B and B2C audiences.
Boosted social media engagement by 15% across LinkedIn, YouTube, and X through strategic campaigns and optimized content delivery.
Grind Less Flow More
At GLFM, I led a small team in managing social media operations and podcast production using Zencastr. Additionally, I personally crafted weekly copy for podcast descriptions, collaborated on articles, and assisted in creating a company-wide playbook.
Directed and managed all podcast operations for Grind Less Flow More, improving guest engagement by 15% and ensuring seamless planning for a B2C audience.
Led and optimized B2C social media campaigns on LinkedIn and Instagram, increasing engagement by 20% and boosting brand visibility across platforms.
Balanced Coaching Consulting
While at Balanced Coaching Consulting, I played a key role in social media management, crafting engaging copy specifically tailored for LinkedIn. I also assisted in spearheading a successful website revamp using Square Space.
“As our podcast digital marketing project manager, she displayed an impressive ability to swiftly learn and master new skills. Her expertise enabled her to lead the team effectively and elevate our social media presence, garnering exposure from diverse podcast communities.”
Paul Davidescu
Entrepreneur, Principal Mortgage Broker
"She possesses a rare blend of creativity and analytical thinking, which proved invaluable when we brainstormed innovative solutions to challenges in our digital marketing projects."
Kurrin Richmond
Digital Marketing Specialist
“She is highly organized and thinks deeply about the project and how best to bring your vision to life. She asks good questions and turns in work in a timely manner.”
Michael Conteh
Leadership Coach, Author, Consultant
Let’s Connect
From conceptualizing to constructing, we’re ready to design your architectural dream. We promise a client-centric approach that empowers ideas, eases concerns, and delivers quality craftsmanship we’ll all be proud of.